If you are looking to launch a new eCommerce website for your business, the first thing that you have to decide is whether you want a custom e-commerce website or a pre-built solution.
The custom eCommerce Web development services are suitable for all types of eCommerce business needs in comparison to Shopify and WooCommerce (pre-made solutions) which despite a range of benefits do not fit with the needs of every company.
The custom eCommerce store is an online platform that allows customers to purchase branded products on demand from the store. Custom-built eCommerce websites also offer more flexibility, greater control, and scalability.
If you are still confused then custom eCommerce website development can benefit your business greatly and here are the reasons why.
You have Customizable Products:
Yes, the custom eCommerce website is quite suitable and advantageous if you want to give your shoppers various options. You can portray these options by utilizing a custom e-commerce website.
For instance, you have a clothing brand. In this respect, your website should offer different sizes, fonts, colors, prices, and graphics for each article or piece of clothing. With so many variables in play, a website won’t be able to accommodate all these options unless it is a custom-built website. Because products like this demand sophisticated solutions that can handle various options.
You Have to Integrate with Backend Software:
Integration with other software and systems is a very common need for e-commerce websites. For instance, you may have an order entry system at the back end that you utilize to track each order from the moment it is placed to the time it is shipped.
However, you need to put this order into your accounting and invoicing system. On the premise of the back-end software that you use, adding these functions on your eCommerce website can be fairly easy or can demand a greater deal of work. The custom-built eCommerce website can make this integration task quite easy and time-saving.
You Want a Secure Website:
When you are running an e-commerce website, security undoubtedly is a huge concern. The protection of customers’ data, especially the customer’s data like payment card information, is mandatory. And as a part of your business, your website needs to comply with 12 requirements of Payment Card Information Data Security Standards (PCIDSS).
Without the support of third-party through custom-built platforms, it is difficult for companies to know that they are following protocols of e-commerce security in the correct way or not.
All in all, it is important to provide shoppers with secure transactions, and using a custom-built website can enable you to take advantage of the expertise of security professionals and developers who know how to efficiently and correctly protect your customer information.
You Can Connect with Inventory or Vendors:
It is important that with the growth in your business you maintain a healthy amount of products in your stock all the time. To do so, you will need to communicate with vendors so that you can fill your inventory when you are running low.
The custom-built website can connect you to a network of vendors and an inventory management system. This system works automatically and when you are running low on supplies it generates an order and sends it to the vendors so that you don’t run out of popular products.
You Can Generate a Coupon or Promo Code:
To attract customers and to make your eCommerce business flourish more. You can add promo codes and coupons. But for this, you need a website which can bear the changes. Because these promo codes and discount offers can change from time to time.
For example, you might want to allow your customers to utilize the code only in some or up to some products or items. There are some cases where vendors do not allow discounts on certain products so to avoid any inconvenience you should have a highly customizable website. You can opt for eCommerce web development services in this regard too.
Because unfortunately, ready-made websites cannot accommodate these heavy specifications and special rules. But don’t worry, the custom e-commerce websites enable you to add coupons and other things you want.
You can Build Customers Relationship:
The custom-built website being dynamic in its functions can allow you to integrate a full-fledged customer relationship software. That will automatically collect the information concerning your orders and customers etc. This can be greatly beneficial in building customer relationships more effectively and efficiently. Also, helping you in providing suitable products or services to customers.
You Need to be Mobile Friendly:
One of the growing trends in E-Commerce in 2021 is mobile commerce where customers are more comfortable in shopping via their smartphones. So a website for your business should be mobile friendly as it is very important to attract online shoppers.
Your website design should adapt its text, layout, and color to the smartphone size. You can engage or hire an eCommerce web development company to aid you in the creation of a website with less loading time to provide a smooth user experience.
Most pre-built eCommerce websites are unable to customize themselves to mobile screens. But the custom mobile eCommerce website that can adapt well to all changes is quite advantageous for social media platforms too.
Because in this era of the digital world you cannot imagine an eCommerce business without focusing on social media. If your website is user-friendly and people can access it via mobile phones then they can engage with you through social media as well. You can hire custom eCommerce web development services for the construction of a custom eCommerce website.
You want to include different payment methods:
The inclusion of various payment methods on your website from cash on delivery to online payment is quite helpful for customers. And providing ease eventually helps in increasing your customer base too.
But with typical pre-built eCommerce websites, it is difficult to add these options. Yet, if you want to provide customers with this choice you need to go for a custom eCommerce website that can help you in inculcating different payment methods so that your customers can shop with ease.
You can Act on Custom Reports:
Without planning, running an eCommerce business is just like shooting arrows in the dark. So viewing your month’s sales reports and plan accordingly is a smart strategy. For example, you have a low conversion rate on your eCommerce website, let’s say you want to understand the reason, and want to note customer activity or what data they have entered.
Undoubtedly, knowing such details about your customers can aid you in comprehending your customer behavior. And according to this data, you can also optimize your sales funnel. The custom made eCommerce websites can help you implement all strategies to increase your sales and customer base.
In Conclusion:
Upon the growth of your eCommerce business, adding new features is a necessity especially to retain your customers.
So custom-built websites because of their flexibility seem like the best option. You can hire custom eCommerce Web development services for the construction of the custom eCommerce website.